Our Story

Our family summers consist of going up north to the cabin every weekend on Spirit Lake and renting a place for 2 weeks on the Whitefish Chain. Needless to say, we love spending time on the lake and always take advantage when the Minnesota summer comes around.

Whether you own a cabin, rent every year, or visit one with family or friends, you create a connection to the lake. We realized there were no online retailers that sold apparel specific to the lakes in Minnesota. It’s our goal for everyone to have something ownable to their favorite lake whether it’s the doormat you step on when arriving or the shirt you throw on when jumping into the boat.

We’ve started to create options with some of our favorite Minnesota lakes and also offer custom options if your lake isn’t listed!